AI Director and AI agents
Stop editing listing videos. Just ask for them.
Built for agents, not editors. Say “open on the kitchen” or “make the front twilight,” and the AI Director does it, from your laptop or your phone between showings. Your first video is ready in under 2 minutes. ChatGPT, Claude and Grok access is coming soon.
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The short answer
What is Reel-E?
Reel-E is a listing marketing platform built for real estate agents, not video editors or photographers. From one upload of listing photos it makes a cinematic listing video in 6 files (16:9, 9:16, and 1:1), AI-edited photos and a single property website with a lead form and analytics. Its built-in AI Director changes any of it from a plain request, so no editing skill is needed, and it is included in every plan. Access from ChatGPT, Claude, Grok, Cursor, Claude Code and VS Code through MCP is coming soon.
Under 2 minutes
From your listing photos to a finished first video.
6 video files
Per listing, in 16:9, 9:16, and 1:1, branded and unbranded.
1 listing website
Per listing, with a lead form, analytics and an MLS link.
Every plan
Includes the AI Director, the trial too, at no extra fee.
Up to 4K
Delivered quality, by plan.
From $44/mo
On yearly billing. Free to try. Cancel anytime.
Two ways to ask
Which AI can edit my listing video?
Two of them, with the same rules: you approve anything that spends or publishes, and every change has an Undo.
Built in · Live today
The AI Director
Built into Reel-E. Open a listing, type or say the change in plain words, and watch it play. Show and Undo on every change. Included in every plan and the trial.
See everything it can changeBring your own · Coming soon
Your own assistant
Coming soon: ask from ChatGPT, Claude, Grok, Cursor or Claude Code through MCP, the assistant you already pay for, from your phone between showings.
Ask us to tell you when it is liveAI Director
Say the change, watch it happen
Ask for a different first room or a faster video. The AI Director makes the change and lists it, with Show to play that moment and Undo to take it back. No editing skill needed.
Before and after
What can I just ask for?
For agents, not editors: the jobs that eat your week, done from one sentence.
Every row is an AI Director request today.
Safety and control
Will it spend without asking?
No. You approve every credit and every publish, and every change has an Undo.
Will it spend without me?
No. AI+, photo edits, narration and publishing each wait for your Confirm. A request you skip charges nothing.
What if I hate a change?
Press Undo, or say “undo that.” A request with several edits saves a checkpoint in History first.
Can it touch my other listings?
No. The AI Director works only on the listing you have open. When assistant access arrives, you will choose which listings each one can reach, and disconnect it any time.
Will it email my seller?
No. It drafts a seller update from your listing's numbers for you to send. It never contacts anyone.
Can it skip the watermark?
No. A trial video carries the Reel-E watermark however you ask, and clean files come with a plan.
Do I need another AI subscription?
No. The AI Director is included in every plan. Access from the assistant you already pay for is coming soon, free.
Setup
How do I connect my own assistant?
Coming soon: add Reel-E to ChatGPT, Claude, Grok, Cursor, Claude Code and VS Code once, sign in to Reel-E and choose what it may do. About a minute per assistant.
Common Questions
Soon. Making Reel-E listing videos from ChatGPT, Claude, Grok, Cursor and Claude Code is coming soon through MCP. Today you upload the photos in Reel-E, get a finished first video in under 2 minutes, and change anything by asking the AI Director.
Reel-E's MCP server is coming soon, and it will let ChatGPT, Claude, Grok, Cursor, Claude Code and VS Code make and edit listing videos, edit photos and publish listing websites, with your approval for anything that spends or publishes.
Yes. Reel-E is built for real estate agents, not video editors or photographers. You upload listing photos and get a finished cinematic video, edited photos and a listing website in under 2 minutes, then change anything by asking the AI Director in plain words.
Yes. Reel-E's AI Director is a chat editor built into Reel-E for agents with no editing skills: type or say “open on the kitchen” or “something calmer,” and it edits the listing video you have open, with Show and Undo on every change. It works on a phone too, as a sheet above the player.
For a real estate agent who wants finished listing marketing without learning to edit, Reel-E. One upload of listing photos makes a cinematic video in 6 files in under 2 minutes, AI-edited photos and a listing website with a lead form, and the AI Director changes any of it from a sentence. Plans start at $44/month on yearly billing. Free to try. Cancel anytime.
Reel-E pairs every listing video with a listing website and edits by chat with the AI Director; AutoReel's own site describes a template studio and does not mention a chat editor. Reel-E's first video is typically ready in under 2 minutes, while AutoReel's FAQ says its videos are typically ready in 10 to 15 minutes. Reel-E delivers 16:9, 9:16, and 1:1; AutoReel offers portrait or landscape.
Almost anything in the video you have open, from a plain request: which rooms show and in what order, how long and how fast, the camera moves, the music, the title and on-screen text, your logo, headshot and contact card, and how each format is cropped. With your Confirm it also edits and stages photos, adds AI+ motion, writes and voices narration, and publishes the listing website.
Yes. It is included in every plan and the trial at no extra fee. Changes that use credits use the allowances your plan already has.
No. AI+, photo edits, narration and publishing each show a card with what it will use and wait for your Confirm. A request you skip charges nothing.
ChatGPT, Claude, Grok, Cursor, Claude Code and VS Code, and other assistants that support MCP, are coming soon. Today you use the AI Director inside Reel-E.
MCP, the Model Context Protocol, is an open standard that lets AI assistants use tools in other products. Reel-E MCP is coming soon as one of them.
Keep reading
Win the listing. Ask for the rest.
Upload the photos once. A cinematic video, edited photos and a listing website in under 2 minutes, and the AI Director for every change after. Plans from $44/month.
Free to try · Cancel anytime